PHOTO
from scratch
made
Brand Development
SMITTY CREW
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click on image to view project in more detail
THE REAL SMITTYFIVE / JEEP AD
2018
The card was printed on
a stock similar to that of a magazine then torn on one side to seem as though it had been torn out of the magazine. Sent with a handwritten note on a sticky note.
Hidden innuendo's are throughout the front mocking the tv show 'The Real Housewives.'
I generally try to concept an idea that reflects the stage we are in with our boys. Since they are all three teens and forever on their devices, a sarcastic slant in regards to enjoying the outdoors with the Jeep ad very apropo.
Conceptual/Interactive
Notables
Describe your image
THE 'C' CHANGE
2017
Conceptual/Interactive
Notables
'C" CHANGE was in
reference of our move from California to the Carolina's. Many of our friends in CA had never been to the south so it was a good way to describe the lifestyle as well as environmental changes, we'd all experinced.
Stories are sarcastic twists on elements as well as reflect my boys' personalities
Series of Moments
2016
Conceptual/Interactive
Notables
This card had two objectives...
1. Holiday greeting
2. 40th Birthday Invitation
Since it was my 40th, I went with a more Nostalgic and sentimental theme.