top of page
from scratch
made
    Brand Development      
SMITTY CREW
cc_20005front copy.jpg
 05 
cc_20005front copy.jpg
 05 
2007-1.jpg
 06 
2007-1.jpg
 06 
front.jpg
07
front.jpg
07
holiday card 07.jpg
 08 
holiday card 07.jpg
 08 
polarexpress0008.jpg
 09 
polarexpress0008.jpg
 09 
smithcard2010_back2.jpg
 10 
smithcard2010_back2.jpg
 10 
smith_card_front.jpg
 11 
smith_card_front.jpg
 11 
splash0001.jpg
 12 
splash0001.jpg
 12 
bringitinsidefold.jpg
 13 
bringitinsidefold.jpg
 13 
2014card.jpg
 14 
2014card.jpg
 14 
card.jpg
 15 
card.jpg
 15 
cardcoveropenstripoutside.jpg
 16 
cardcoveropenstripoutside.jpg
 16 
2017xmascardcover.jpg
 17 
2017xmascardcover.jpg
 17 
smith-card-18front.jpg
 18 
smith-card-18front.jpg
 18 
 05 
 06 
 07 
 08 
 09 
 10 
 11 
 12 
 13 
 14 
 15 
 16 
 17 
 18 

click on image to view project in more detail

THE REAL SMITTYFIVE / JEEP AD

2018

The card was printed on 

a stock similar to that of a magazine then torn on one side to seem as though it had been torn out of the magazine. Sent with a handwritten note on a sticky note. 

Hidden innuendo's are throughout the front mocking the tv show 'The Real Housewives.' 

I generally try to concept an idea that reflects the stage we are in with our boys. Since they are all three teens and forever on their devices, a sarcastic slant in regards to enjoying the outdoors with the Jeep ad very apropo. 

             Conceptual/Interactive  

Notables

press to zoom

Describe your image

press to zoom

press to zoom

THE 'C' CHANGE

2017

             Conceptual/Interactive  

Notables

press to zoom

press to zoom

press to zoom

press to zoom

'C" CHANGE was in 

reference of our move from California to the Carolina's. Many of our friends in CA had never been to the south so it was a good way to describe the lifestyle as well as environmental changes, we'd all experinced. 

Stories are sarcastic twists on elements as well as reflect my boys' personalities 

Series of Moments

2016

             Conceptual/Interactive  

Notables

This card had two objectives...

1. Holiday greeting

2. 40th Birthday Invitation

Since it was my 40th, I went with a more Nostalgic and sentimental theme.