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Collateral&such>
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[Unless noted, artwork in this section was brainstormed with creative a team and designed by yours truly.]
The trick of the trade when it comes to brochures and information packages is to present A TON of information without making the reader feel overwhelmed.
While is it important to have a conceptual direction to entice, in when it comes to information overload, layout and design are what can make or break keeping your audience engaged.
the[stealth] informant
{ hmmmmm there seems to be a theme here }
the[cajoling]
Catalyst
COLLATERAL & SUCH
#CREATIVE
CREATIVE
CREATIVE
I've had the opportunity of working with some amazingly creative
individuals and teams. It also takes quite the patient account manager to
shepherd a creative team's "creative" ideas in a straight line towards the task at hand. (Cause us creative's, we wouldn't be considered creative if we took anything other than the deviating path)
the[stealth]
informant
BROCHURES & STUFF
COLLATERAL & SUCH
BROCHURES & STUFF
Pick a path!
[Unless noted, artwork in this section was brainstormed with creative a team and designed by yours truly.]
the[cajoling] catalyst
I guess you could say a graphic artist
is somewhat of a chemist because if
you do the job right it should spark a
chain of chemical reactions.
[Ok technically there are no actual
chemicals involved, but still...]
Key phrase for the purpose of sales
collateral, trigger action. Stir a need,
a want up, a hidden desire that makes
your audience want to take immediate action.
Simple enough...right?
I've had the opportunity of working with some amazingly creative individuals and teams. It also takes quite the patient account manager to shepherd a creative team's "creative" ideas in a straight line towards the task at hand. (Cause us creative's, we wouldn't be considered creative if we took anything other than the deviating path)
check out COLLATERAL
check out BROCHURES
click on image for more project details
click on image for more project details
