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 I guess you could say a graphic artist is somewhat of a chemist because if you do the job right it should spark a  chain of chemical reactions. 
[Ok technically there are no actual  chemicals involved, but still...]
The purpose of promotional items & collateral is to stir a need, a hidden desire that triggers action.
 

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ALLURE, PERSUADE & CONVINCE
THE BAIT

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click on image for more project details

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